Here are some answers from Founder + CEΦ of Heroic, Brian Johnson in his own words:
Heroic app... What is It?
Heroic is world-class habit tracking and more with ONE goal in mind: Helping you move from Theory to Practice to Mastery…TODAY!
(Learn more about what the Heroic app is, and our collection of top FAQs about Heroic, HERE!)
The Mission
Our Heroic Mission is as simple as it is ambitious:
We want to change the world, one person at a time, together, starting with you and me and us, TODAY.
We want to help create a world in which 51% of the world’s population is flourishing by the year 2051.
How Will We Change the World?
Practically speaking, it all comes down to two primary things: Wisdom + Community.
I like to say that Wisdom is “inside out.” You give someone a Big Idea that can change his or her life. That’s important. And often the first step, which is why we’re going to feature plenty of wisdom in the “Theory” part of our app—starting with me as the Guide for Basic Training then inviting some of my favorite teachers to the party to share their wisdom.
Then we have Community which is “outside in.” Science says that this is actually the fastest way to boost someone’s well-being. When someone joins a community with high standards you know what happens? Boom! They immediately take a big step forward in becoming the most Heroic versions of themselves.
Which is why I’m so excited about our Heroic social training platform—it will combine BOTH the Wisdom AND the Community so we can be that change we need to be and, as a result, have the Heroic strength we need to make the world a better place.
How Will We Know We’re Winning?
A good business has a strong value proposition. A great business has a value proposition that is, in Steve Jobs’ words, “insanely great.”
We need to deliver on TWO brand promises (or value propositions). One at the INDIVIDUAL level and another at the COLLECTIVE level.
On the individual level, I believe we need to get to a place where we can unequivocally say: “Science says… If you use Heroic, then you will flourish.”
More specifically…we need to get to a point where we can unequivocally say: “Science says… If you hit 10 virtuous targets on Heroic every day, then you are x% more Energized, Productive and Connected.”
On the collective level: “If enough of us use Heroic, then we can change the world together.”
We will measure our success in delivering on those two brand promises in two ways. On the individual level, we will keep track of something called a “Soul Force” score. On the collective level, we will keep track of something we’re going to call “Annual Recurring Virtue” or “ARV.”
Sound interesting? Join our Heroic Community here!
- Team Heroic